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Entries in Customers (1)

Saturday
07Mar2009

Game of Risk: Brand Edition

If Brands were playing a game of Risk in the social networking space. What rules would they follow?

-Economic Variables (Dice) will effect the game.

-Other Brands want your territory.

-Sometimes you need to sacrifice some customers to gain others (Soldiers).

-If too many brands are in one territory, it dilutes everyone's strength.

-Wait for the right moment to launch a campaign (attack).

-Not all territories are worth the investment.

-Focus on a few territories first to grow strength then move to the next conquest.

-You can't leave territories to fend for themselves, you need to continue to grow or at least maintain their strength, or opponents will take over the space.